About

A jewelry brand built on honesty, not margins.

We started Please Be Fair with a simple question:
What if luxury trusted people again?

For decades, jewelry prices have been inflated by tradition, marketing, and middlemen. We wanted to change that — by offering the same breathtaking brilliance for a fraction of the cost, and letting you decide what’s fair.

Our mission is to prove that beauty, trust, and fairness can coexist.

Every piece we craft, from engagement rings to custom designs, is made with premium moissanite and fine metals. But what makes us different isn’t the sparkle; it’s the trust we place in you.

When you choose your own price, you become part of an honesty experiment that’s reshaping luxury.

Some pay our minimum price. Others pay more to keep this project alive.
Together, you’re proving that fairness can fund a brand.

💎 Real brilliance. Real honesty.
Welcome to Please Be Fair.