We wanted to rethink luxury. Jewelry has massive markups that make it inaccessible for many. Our mission is to let anyone experience world-class craftsmanship — no matter their budget.

By letting you set the price, we rely on trust instead of inflated retail margins. You choose what’s fair, and together we make luxury more honest.

There isn’t one. Every ring is made with the same high-quality materials and craftsmanship, regardless of the price you choose.

The only difference is how much you decide to support our artisans and our mission.

The slider starts at $99 and goes up to $5,000. the typical retail price of similar diamond jewelry. Most customers choose between $700–$1,500, which helps us cover costs and continue producing ethically.

Yes. The jewelry you receive will be identical in quality and packaging, regardless of what you pay.

We believe in fairness and trust, not in rewarding higher spenders though your generosity truly helps us grow.

Because most people are good.

We believe that when given the chance to be honest and generous, people usually are.

Our customers prove this every day and it’s what keeps this idea possible.

This entire brand is an experiment in trust. Every time someone pays more than $99, they keep the project alive for everyone else. So far, kindness has kept us in business and we plan to keep trusting it. 💙

No — it’s a premium diamond alternative with similar brilliance, clarity, and hardness. It looks nearly identical and will also last as long as a $10,000 diamond but costs just significantly less.

Absolutely not. Our stones are scratch-resistant, retain their clarity, and maintain a brilliant sparkle for years. We have a 10 year guarantee.

The stones are lab-grown diamond alternatives set in high-grade 925 sterling silver with a protective thick platinum finish.

Yes! We offer a 30-day satisfaction guarantee. If you’re not in love with it, return it for a full refund, no questions asked.

These are the best gifts. Whether it's a surprise for her or a treat for yourself, it delivers high-impact luxury without the price tag.